【求人をお考えのサロン様へ】求職者はこんなところを見ています!

地方サロンのみなさま、日頃地方のための美容師求人サイト【髪job】及び髪jobFacebookページをご覧いただきありがとうございます。JAMROCKの斉藤でございます。

10511233_942519499106997_1504374067879715750_n
Facebook Instagram ↑けっこう実物に近いです。

 

いつものことながら…サロンのプロモーション業務(こちらが本業です)のオファーをいただきありがたいです。ガンガン営業マンによる訪問をしてるわけではなく、ひとつひとつの案件を確実に、人情味全開でやってきたおかげで…もういいよっていうオファーも断れず、
大手にできない予算のない手間のかかる仕事をたくさんいただいております^^

いいんですよ。
売りなんで。面倒な仕事はJAMROCK◎
予算がない人は…想いだけぶつけてくれれば、何とかやってしまいます(多分)

ま、さておき1年求人サイトをやって見えてきた傾向と対策を書きたいと思います。
髪jobだけでなく自社でのリクルート発信、さらには今後不可欠なブランディングにも参考になるかと思いますので。

熱い想いはひかえめに。

各サロン求人情報のファーストビューに目に入ってくる「キャッチコピー」と「メッセージ文」。
気持ちはわかりますが、オーナーの熱い想い、美容業界を変えてやる的意気込みは抑えめにしましょう。限られたスペース&文字数で表現することは相手にとってメリットになることや、数字的な情報、例えば給与とか時間とかのように誰でも入ってくる情報を簡潔にがいいと思います。
スマホ閲覧が増え、上下へのスクロールはパソコンでの閲覧時よりも早くなっています。

YUKA862_mobile15185035-thumb-1000xauto-18583
親指でサッとなでると文字の判別もままならず過ぎ去ってしまいます。

写真はすごく重要です

上項からの続きになるかもしれませんが、アイキャッチになる写真もとても重要。もっと気を遣いましょう。多くのサロン様が店舗写真を使用していますが、サイトをみたときにみーーーんな店舗写真なんです。
もっと目立つための工夫はすべきです。

例えば…変顔するとかパロディするとか…
具体的な相談はぜひお気軽にご連絡ください

サロンスタッフの男女比

shutterstock_160824554 [更新済み]
リサーチの結果、意外というか当然?かもしれませんがサロン内のスタッフが男か女かは気にしているようです。
自分が働く時だって、そう思うよね。

ここを記載していないサロンさんは多いですね。

自社ホームページの有無(特にスマホサイト)

完全にここは大きい原因に成り得ます。
閲覧数が多いのに、求人応募が入らないサロンさんに多いのは、ホームページリンクがなかったり、ホットペッパーだったりするサロンさん。

shutterstock_66713959

現在の広告の理論の話ですが、AISAS(アイサス)言葉があります。
人が広告をみて購買(行動)にまで至る過程をどうとるか…

Attention(気がつく)

Interest(興味をもつ)

Search(検索)

Action(購買)

Share(情報共有)

興味を持ったら検索!!そうしないと買わない。

検索してなかったら買わない。

お店はそれで良くてもお客さんや求職者には良くないよね。


おかげさまで髪jobのサイトは順調にアクセス及び求人応募が増えており、福岡、大阪、名古屋といった都市部からの掲載をいただいております。

現状の実績(千葉・埼玉・茨城・群馬・栃木・福島エリアにおいて)2015.6月現在

■サイトアクセス数 : 約12,000/月
■ページビュー数 : 約34,000/月
■Facebookページいいね:3,000
■求人応募総数(メールフォームからのみ):294
■掲載サロン総数:368

「地方のための」求人サイトなので、もっと地方(失礼)が興味をもってくれるかな?って思っていましたがやはりそうでもないですね^^;
都市部が栄える理由は、やはり『情報が早い』ということかもしれません。
逆に地方だってもっと感度を高くすればもっと良くなるのにね…

全国の美容ディーラーのみなさん(大手のディーラー除く)、
髪jobの取扱代理店は、まだまだ募集中です。


LINE@

配信の予定はありませんが、ポチっとしてみてください。

友だち追加
掲載料がオトクになるか…オプションサービスか…
全くの無計画中です


199 件のコメント

  • Neil, reality-shmality…These posts of yours are sit-coms with brilliant writers. “Bridget Loves Bernie” has become “Neil & Sophie Try To Make It Work.” “Love American Style” has become “Love Separated But Not Really Sure About Their Status Style.”But most importantly, “Everybody Loves Raymond” has become “Everybody Loves Neil & Sophia”. The Neilsen ratings are off the chart for that show!

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  • Hola peeps!My goal is to loose 8pounds. I know, I know, you’re proably saying “are you kidding me”? But this is alot for my height 4.11 ft. when I don’t have a strong back. Believe it or not, it has been difficult to loose this weight. But I’m gonna stay focused. My biggest weakness is the sweets.

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  • Hubo un tiempo en que me dió por comprar cestas y las tenía por todas partes ,ahora tengo muchas de ellas guardadas esperando el momento de sacarlas otra vezNo me resisto a una cesta con flores…o con frutas,con ropa límpia preferentemente de color blanco…con libros, con juguetes,con regalos…Me ha encantado ver todas tus cestas…la última cargada de manzanas me la llevo en mi retinaFeliz tarde de JulioBesos

  • Je rejoindrai volontiers Rachida dans ses étymologies parfumées avec glissement de sens et d’essence de myro à miro. En effet, Myra est une ancienne ville de Lycie sur le fleuve Myros, située sur le site de l’actuelle ville turque de Demre en Anatolie. C’est là qu’il faut situer l’origine de la culture du myrobalanos. Superbe mandragore en tout cas conservée à la BNF

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  • Perso, j’écoute beaucoup les infos à la radio. Quand une info m’interesse, je l’attrape au vol sur plusieurs fréquences, ce qui me permet d’avoir plusieurs points de vue en fonction de la ligne politique… euh pardon… éditoriale de la radio. Parfois j’avoue m’en amuser (surtout pour les infos politiques justement)Sur Internet, les gros titres sur iGoogle et si le sujet m’interesse le fais moi aussi des recherches.

  • Until the world runs out of Bud Light, I won’t be finding out. :)@Belle Dee: How cool! We ended up staying in Gatlinburg/Pigeon Forge and driving over each day. I have a ton of cool pictures from both the Fair and some of the amusement attractions in Pigeon Forge.

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  • these are really beautiful anda. i love the colors, feeling, and that solo photo of heidi at the end in color. so wonderful that you got to capture your brother’s engagement. also, fall in wisconsin is the best just by looking at these. makes me feel warm and crisp all at the same time. haha.

  • Das war ja ein toller "Kurz"spaziergang. Bei uns unten hats sehr viele Laubwälder und ich mag die Spaziergänge auch – vor allem jetzt dann, im Herbst. Ist das schön durch den Wald zu spazieren, durch die runtergefallenen Blätter zu "watten". Ja, es ist einfach schön. Was der Blick uns wohl sagen wollte 🙂 Herrliche Momentaufnahme.Einen schöne Tag wünsche ich dir.HerzlichstIda

  • J’ai une question qui me trotte dans tête depuis que j’ai euntendu parle des mode de communication des hommes et des femmes…Est-ce que ça se peut qu’une fille communique comme un gars? Je ne me reconnais vraiment pas dans la technique de fille qui veux se vider le coeur et dès qu’on me parle de problème… je trouve 12 millions de solutions.

  • Katy, thanks for organising this giveaway. I’ve had so much fun tonight entering for lots of fabric (but not all, don’t want to be too greedy). Iv’e had the pleasure of adding another 6 or 7 inspiring crafters to my blog reader.Please enter for the draw on yours. You lnow I love those robots :-)I didn’t have any fabric to gineaway, but am adding a book giveaway now. Come on over and enter 🙂

  • Sarah thank you for your honesty and vulnerability. I also find that when I’m struggling with something, or rather trying to control something, I start looking outside myself for answers, guidance, comfort, clarity, etc. Yet in the end I find all roads lead back to me because in the words of wise Glinda the Good Witch, “you’ve always had the power…”

  • Vi lascio con un dubbio atroce, (chiedendo perdono a Paolo per il terzo comm di fila…):Quale aereo è mai caduto se non per un errore umano? Se gli aerei li costruisce l’uomo, è mai possibile che qualcosa accada non per sua colpa? Questo vale anche per altri settori, naturalmente.Ergo: può accadere qualcosa a degli oggetti costruiti dall’uomo senza che questi ne sia colpevole?

  • SamAdam1474, hold your horses. Don’t get too happy yet. Why would Rockstar North who work in Edinburgh release a trailer on a UK Bank Holiday? And an extra long Bank Holiday too, because of the Diamond Jubilee.Don’t get me wrong, I’d be happy if we did get a trailer, but the timing (4th June) makes no sense at all.

  • Ha, yeah Dec, supposed to be you under there, hard to make the likeness work with the helmet etc.And yep Thomps, coloured this straight from pencils, wanted to try it out on something to see if i'd use the technique a bit on HPD. I quite like it, but reckon I'm better off with the inks.

  • ciao a tutte le sposine io indosserò senza dubbio l’anello che mi regalò la mia amata nonna in una mano e nell’altra posso indossare l’anello di fidanzamento o non si devono indossare anelli perche dovro poi mettere durante la cerimonia la fede? GRAZIEEEEEEEEE AUGURI A TUTTEEEEEEEEEEEEEEEEEE

  • Malinda, FABULOUS! And now every one has been identified.The comments about my NaNoWriMo pep talk continue to make me sniffly. It's as nice for me to know that you all understand as it is for you to know that I understand! So, thanks.

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  • Gute Gedanken. Aber in der Innenstadt von Stockholm laufen trotzdem Exemplare wie in jeder anderen Großstadt auch herum – nur wird das nun mal nicht fotografiert. Gerade wenn man sich zur Fashion Week nur in der Nähe des Hauptveranstaltungsortes Berns aufhält, kommen einem immer wieder dieselben Kleider entgegen.Aber mal ehrlich: lieber geschmackvoll gleich als gruselig individuell. Da können wir Deutschen (Österreicher weiss ich nun nicht ;)) uns nach wie vor eine Scheibe von abschneiden.

  • NNYou are correct, however, how do you get the population of the USA to join such a discussion when they couldn´t care less what happens outside of this country? Half of them couldn´t even find Palestina on the Globus.I tried and ran against a wall harder than the Wailing Wall in Jerusalem.They just don´t care!!!

  • I totally get your sentiments about adulthood…I used to want to be left alone when I was 16, but now Ive become a softie especially when I see my parents getting “old”. But anyhoo, Happy Holidays and enjoy your SG trip! 😀

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  • big change rich? hardly. prices have definitely come down a bit from peak. the market appears to be bottoming so the ’2007′ i predicted is coming in a bit early + rates have stayed low which has surprised me. i would have no problem suggesting someone buy now or if you want to wait another couple of months by all means.

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  • Joana Leal comentou em 4 de dezembro de 2009 às 03:13. Julia, faz um tuto pra gente com bronzeadores. Eu sou branquinha então esse verão é a desculpa perfeita pra ficar um pouquinho mais moreninha.Com seu carisma natural pergunto, cade voce na televisão? Voce faria se tivesse oportunidade?Um beijo.

  • you should draw a kid on his lap, and? if people don’t believe he’s a molester, you can’t deny he’s a child abuser, he had his own child from the balcony, he put a kid’s life in danger and you people cheer for him, disgusting

  • Bon, il y avait une compas(ssée) de trop qui n’a pas pris le temps de parcourir la Mer ─au fond de laquelle évolue un sous-marin norvégien dirigé par …[pour répondre à la question de Pierre Henri…] MiniPhasme, altrui-ISTE

  • To bardzo dobrze, na dzieciaki w sieroÅ„cu zawsze dobrze dać. One nie majÄ… zabawek i miÅ‚oÅ›ci … Dlatego warto dla dzieciaków tych niekochanych, by Pan mamalowaÅ‚ i caÅ‚y dochód ze sprzedaży PaÅ„skiego obrazu dla dzieciaków.Umowa stoi ?

  • Od lat sześćdziesiÄ…tych trochÄ™ siÄ™ zmieniÅ‚o.To, że konstrukcja jest z lat sześćdziesiÄ…tych, nie oznacza, że sprzÄ™t do odczytu nie zostaÅ‚ udoskonalony. Jeżeli by tak nie byÅ‚o, to do tej pory nie udaÅ‚oby siÄ™ wykonać cyfrowej kopii nagraÅ„.Poza tym w zacytowanym fragmencie nigdzie nie jest napisane, że magnetofon zawiera soft do digitalizacji. Jest to Twoja nadinterpretacja.

  • Henri | le 03 avril 2008 à 23:46« c’est toujours “normal” quand l’informatique ne marche pas… »L’un des nombreux disciples de Murphy (vous savez, « la tartine beurrée… », etc.) avait édicté ce principe:« Si ça ne fonctionne pas, faites une extension. »

  • So amazing. No voice lessons. No hysterics. And Oh How far she went. (that was supposed to be Dr. Seuss, but the verbs didn’t work). You’re quite a woman, Gwen. The first tightrope walk of many more. (And you’re a wonderful mom. Convincing me I should go pick up my Jr. as soon as finals are over instead of making him wait a day to catch the train. Thanks.

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  • пишет:Сань, марафон конечно интересный, но немного печально, что только по партнёрке Grattis. Во первых трафика, который ей подойдёт, не слишком много. Во вторых сама тематика не слишком интересная.Но как минимум начало марафона должно быть полезно, так что точно буду внимательно следить. VA:F [1.9.21_1169]Рейтинг: 0 (оценок: 0)

  • My understanding is that there will be fines and jail sentences for those uninsured who will not buy insurance.What about the tens of millions of poor (disproportionatly Black and Mexican) who are already getting it for free? Will they be fined and go to jail?Or will the fines and jail sentences only apply to working people?

  • jajaja, bueno lo que puedes hacer es pedir una disculpa a la persona a la que señalo, no se como decirle “disculpe, ya sabe como son los niños, no quizo ofenderlo” sin necesidad de reprimir a tu pequeño el seguramente terminara entendiendo que tu pides disculpas por su comportamiento e ira solito evitando hacerlo o gritarlo jaja tal vez te lo diga como un secreto, y a la persona que “ofenda” con su sinceridad y no sea capaz de comprender que es un niño, no tiene caso que te preocupes, solo tu sabes que tu pequeño no lo hace con intención de lastimar a nadie.

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  • phil howarth June 16, 2012  5:35 pm errr would you yourself fail from the getgo Mark? It really should be Funny Interview *advice* – not “advices’. There is no such thing as a single advice, is there? So you can’t have a bunch of ‘em; so there can’t be ‘advices’. Advice covers both a single piece of it and many examples of it. Sort of thing an interviewer will pick up on – yes?

  • Let’s add John Paulson and Jacob Rothschild to Soro’s buddies betting a financial crash is imminent. They too have positioned themselves in massive gold buying and pulled back from financial investments (others of late).VA:F [1.9.21_1169](from 0 votes)

  • I think Katniss is my favorite characther. She’s the one I can relate to most, not that I have ever been through the kind of things she goes through, but I still see some parts of myself in her. I love Katniss because she’s brave, not afraid of pain, breakable but also rebuildable. But I love all the charachters very much, they’re all amazing!

  • Sir Auron disse:Olá. Não sei se é porque o fone que vem junto é de baixa qualidade, mas ele me deu a impressão de não tocar as músicas em estéreo. Outra coisa, o fone sai muito fácil do plug, é super irritante, alguém teve o os mesmos problemas ou é só comigo?

  • 21 aprile 2012Per i corsisti che devono comperare il primo corredo di base, ancora oggi in diversi cataloghi trovano sia la d90 nikon con l’obiettivo zoom 18-105 vr 3,5-5,6 con scheda sd 4gb che la canon eos 600d con obiettivo ef-s 18-135 3,5-5,6 is a meno di mille euro, circa 950 euro.Due corredi molto simili, anche se la canon ha 18.0 mega pixel e la nikon 12,3 il risultato finale non cambia.

  • but it beats the hotel treadmill!Work out was 8 minute triplets- AMRAP1 – 400M runthen AMRAP 8 SDHP, 8 HSPU2 min rest2 – 40 slam ballsthen AMRAP 8 pull ups and 8 wall balls2 min rest3- 200 jump ropesthen AMRAP 8 push up rows and 8 knees to elbows

  • I agree with most people’s analysis. Compared to last year we are playing much, much better defense and teams have a hard time getting good looks against us. Our offense however has regressed over the past couple years. Nothing really seems easy for the Lakers on offense anymore, and the only answer I can come up with is that teams are prepared to sag down in the post and give up the 3, and we aren’t making teams pay. If someone doesn’t get hot from 3 in the playoffs we are going to have a tremendously tough and nerve racking playoffs.

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  • I did this when I was younger. Start off small. Cheap Pickup truck, lawnmower, and a weedwacker. Post flyers in certain neighborhoods and public places. If you charge reasonable rates business should pick up steadily. Advertise reasonable prices and free estimates on your flyers. Let me know how you make out.

  • Je ne suis pas très calée en matière de chaussures, mais celles-ci, elles sont vraiment belles ! (même si c’est de la triche, y a des fermetures sur les cotés loooool mais je comprends, je suis moi-même une feignante de la chaussure XD)La robe est très sympa aussi ^^

  • od dawna poszukiwaÅ‚em takiej aplikacji. na moim telefonie znalazÅ‚o siÄ™ wiele tego typu agend/kalendarzy ale żadna nie miaÅ‚a tak dużej konfiguracji. na uwagÄ™ zasÅ‚uguje również fakt, że możemy podczas konfiguracji zmienić skórkÄ™ i dopasować do ogólnej koncepcji pulpitów w telefonie

  • We are obviously cousins:) My Dad did the same thing. I think they learned this from their very creative mother-our grandma.When my kids were younger I had to be very creative. One thing I did was if there was someone that would start a fight and the other one was doing their best not to engage, the perpetrator would have to do one of the person’s jobs.Also if they would fight when we had a sitter, the kids had to pay the babysitter out of their own money.

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  • Für meine Schwester wäre es fein,wenn die Box ziehen würde bei ihr ein.Ein Geschenk für “einfach so” wäre gefunden,die Ãœberraschung mehr als gelungen.Sie ist freundlich nett und hilfsbereit,die Beste Schwester auf alle Zeit.

  • Hi Terri,Thanks for sharing this recipe. I seldom cook at home because my MIL prefers to be in-charged. However, she had her hands full at work last week, so I "had" to prepare dinner. I thought of spicing up otherwise a bland dinner, and your recipe came to mind. I was ecstatic when she and the whole family absolutely loved it!Great thing you are doing with this blog. Love reading your posts 🙂

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  • Dragi parinti,Grupa din 29 Noiembrie este deja completa. Pentru grupa din 15 Decembrie mai sunt doar 2 locuri libere si suntem si noi curiosi tare cine le va ocupa!Inscrierile se pot face fie completand formularul de Contact de pe site, fie telefonic la 0742-030465.O saptamana fantastica tuturor!

  • I hate cleaning the bathroom but you're right. Doing it every week makes it feel like it's not that big of a deal. I always make sure to dust/wipe with a rag all of the baseboards and molding around the doors. I hate the look of dust and dirt on white baseboards. Oh! And I also make sure to thoroughly clean the door handles on both sides.

  • VW and Audi need to focus on how to improve resale value. I owned an Audi A4 for years and when i went to trade it the value was shameful. If VW wants to become the “number 1″ vehicle seller in the world, they need to focus on reliability and resale value. If not, they will keep their little, niche American market and limit their success to Europe.Cars are historically a bad investment, but having a car you know will maintain its value will help your decision on what to buy. Honda and Toyota are a little bland for me, but you can learn a lot from their success.

  • Good point on the timing of the expiration. “My opponent suports tax cuts for the rich” will be Presidnet Obama’s go-to demagoguery in the 2012 campaign. The media will be an echo chamber. We will need an exceptionally articulate, strong, principled candidate to counter this. I don’t see that person out there right now.

  • OMG!! CLASSIC SONIC UNCURLS FROM A RAMP!! OMG!! CLASSIC SONIC IS PLAYING LIKE THE SUCKY SONIC 4!!. . . . Getover ityoubloodyselfishfanboys.Quite honestly I really like where the game is going regardless, and I’m looking much forward to it. ^_^

  • Nice read, I just passed this onto a friend who was doing a little research on that. And he actually bought me lunch as I found it for him smile Thus let me rephrase that: Thanks for lunch! “Do you want my one-word secret of happiness–it’s growth–mental, financial, you name it.” by Harold S. Geneen.

  • Il est parti parce qu’il était bien conscient que cette affaire lui serait à jamais reprochée. Les condamnations de politiques sont rares (celles que vous évoquez), et absoutes par les électeurs (ce qui est leur droit, bien entendu …).Je n’en dis pas plus sur lui, parce qu’il se trouve que je le connais personnellement, et tous les lecteurs réellement intéressés pourront se renseigner sur sa biographie …

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  • Gruselig, wie sich die Aussagen der Politiker damals wie heute gleichen, wie man populistisch auf einmal wieder dahin hopst, wo die meiste Zustimmung lauert, wenn das Volk plötzlich seinen Unmut im Rahmen der Sonntagsfrage kundtut.Btw, Staatschefin ist immer noch der Herr Wulff. Die Merkel ist “nur” Regierungschefin.

  • I am wearing a silver wig, cut close to the head: my right hand is elbow deep in a cookie jar labeled "$ earned by the kids": while I have one of Kate's purses slung over my left elbow. My ensemble is completed by a Super Security Dude black backpack and a round pin which declares "Don't touch mah pizza!"Sweet Tart

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  • applies to Israelis, but not necessarily to American Jews. I think militantly Zionist Jews (in Israel as well as the US) are trying to sabotage Obama’s image among Jews worldwide, however, and they’re not above using his race against him.I’m actually hoping that disgusts American Jews so much, they open their eyes about what Israelis are really about.

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  • oui et pas vraiment. Affirmatif étant donné que il est probable qu’on acquiert de nouvelles causes qui certainement parlent de les memes chiffres. Non étant donné que il ne suffit pas d’imiter ce que l’on est capable de relever avec des pages étrangers et le traduire tant aisément!

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    現在も一貫してBITCH PROJECTを進行中の日本一アイマールなクリエーター。某カリスマ美容師も「すげぇ~」と唸る【天パー】を振り乱し、フィールド狭しと駆け巡るファンタジスタ!!